wegewerk. agency for campaigns and online communication in Berlin.

Motivation We identify with what we communicate about.

About us

For tomorrow.

We do campaigns, AI and online communication for social causes. 

Projects.

Berlin Central and Regional Library (ZLB) A space for culture, education and exchange.

With over 3.5 million media and 1.5 million visits per year, Berlin’s Central and Regional Library is the largest public library in Germany. wegewerk oversaw the relaunch of the website that will make the library's services easy to navigate in the future.

The homepage of the new ZLB website with prominent search bar

German Trade Union Confederation (DGB) Don't forget: a human being works here!

Whether at public offices, on buses and trains, in hospitals or with the emergency services: Those who work in the service of society are increasingly becoming victims of violence. Our large-scale awareness campaign for the German Trade Union Confederation counters this.

Foodwatch Relaunch with strong petition features

Foodwatch stands up for consumers and sometimes takes on the food industry. On its new website, the association presents itself in a new airy design and with strong petition features.

MISEREOR "Stop Coal Globally" Campaign

The German coal phase-out must be a real one. That is why Misereor is calling for a global coal phase-out with the campaign launched in September. This is to critically accompany the work of the Commission for Growth, Structural Change and Employment.

A campaign poster shows the face of a woman looking straight ahead.

Christliche Initiative Romero e.V. A campaign makes people hungry for justice.

The NGO coalition "Our Food. Our Future" wants to ensure that there is finally one thing on the table in our food system: justice. We have created a campaign for a young European alliance that comes with a bang.

Your project is missing here?

We communicate your issue, offline or online.

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Friedrich-Ebert-Stiftung Debating Chatbot

For those who don't want to simply leave the debate columns to populism: Chatbot e-Bert helps arguing for a strong Europe.

Active Philanthropy New Corporate Design

Active Philantropy supports private donors and social investors in the fight against the climate crisis. wegewerk was commissioned to create a new corporate design for the non-profit company and realised a website that convinces through clarity and expressiveness.

Clients.

Issues.

New approaches to creating vector graphics Design meets AI

Vector graphics are part of everyday design tools – whether for logos, icons or illustrations. With the use of artificial intelligence, this tool is now getting a powerful upgrade. AI helps to develop designs faster and discover new creative avenues.

Mehr zu Design meets AI

TRENDS 2026 Which social media platform?

TikTok is no longer just a platform for young people, Instagram is under intense competitive pressure, and Facebook has been declared dead countless times – but it remains relevant. The key question for 2026 is not: Where do we need to be present? But rather: Where can we achieve the greatest impact with our resources?

Mehr zu Which social media platform?