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Project German Trade Union Confederation (DGB)

Don't forget: a human being works here!

Whether at public offices, on buses and trains, in hospitals or with the emergency services: Those who work in the service of society are increasingly becoming victims of violence. Our large-scale awareness campaign for the German Trade Union Confederation counters this.

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Agenda-setting campaign on the minimum wage

Since December 2007, the German Trade Union Confederation, together with wegewerk, has continued the campaign for the introduction of a statutory minimum wage in Germany, which was launched in 2006 in cooperation with the NGG and ver.di trade unions and which, after eight years of intensive public relations work, successfully resulted in the demanded legislation in July 2014.

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Screenshot of the contrast setting page

Frauen-Initiative „Ich bin mehr wert“

Zum Internationalen Frauentag 2008 startet die Initiative „ICH BIN MEHR WERT!“, die der Deutsche Gewerkschaftsbund im Bereich Frauen- und Gleichstellungpolitik zusammen mit den Mitgliedsgewerkschaften über einen Zeitraum von 12 Monaten durchführte. 

Mehr zu Kampagnen- und Aktionskonzept "Ich bin mehr wert!" weiterlesen
Screenshot of an interactive map, that displays information about the selected country.

Wahlkampagne des DGB zu den Sozialwahlen

Im Vorlauf der Sozialwahl 2005 entwickelte wegewerk verschiedene Plakat- und Anzeigenmotive, eine Broschüre sowie vielfältige Werbeartikel. wegewerk war für den gesamten Prozess der Kreation bis zur Erstellung der Druckunterlagen sowie für die Koordination der Herstellung verantwortlich.

Mehr zu Werbe-Kampagne zur Sozialwahl 2005 weiterlesen

Projekt "Familienernährerinnen"

Mit dem Projekt Familienernährerinnen des DGB soll darauf aufmerksam gemacht werden, dass immer mehr Frauen den Hauptteil des Familieneinkommens verdienen.

Mehr zu Online- und Printkommunikation für das Projekt "Familienernährerinnen" weiterlesen
Startseite Mobile Website 2/4

Die mobile Mindestlohn-Kampagnenwebsite des DGB

Seit Dezember 2007 setzte der DGB mit wegewerk die Kampagne für die Einführung eines gesetzlichen Mindestlohns in Deutschland um. 2008 entwicklete wegewerk hierfür eine mobile Kampagnenwebsite, unter anderem zur Unterstützung einer Promotion-Tour im Vorfeld der Bundestagswahl 2009.

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