wegewerk is a strategic partner for planning and implementing social campaigns - be it for a quick initiative or long-term engagement with an issue. We support you in defining goals and target groups, find the most effective communication channels and develop approaches, actions and materials.


We put issues on the political agenda, generate interactions and news interest. How? With facts, framing, storytelling, new images, emotion - and with humour.

Election campaigns

With many years of experience in federal and state parliamentary election campaigns, we support you in shaping your profile, focusing on specific topics, storytelling, designing advertising media and organising the election campaign team.

Image campaigns

We analyse your image, organise surveys, define your vision and mission.

Advocacy campaigns

For the causes of associations and NGOs, we design advocacy campaigns that are effective even on a small budget. Transparent, open to the public and in dialogue with stakeholders.

Member recruitment

We know how to recruit new members for your organisation with digital supporter journeys and/or wide-ranging advertising campaigns.


We know our way around online fundraising - after all, we have introduced it to parties in Germany for the first time.


Agency for campaigns Don't forget: a human being works here!

Whether at public offices, on buses and trains, in hospitals or with the emergency services: Those who work in the service of society are increasingly becoming victims of violence. Our large-scale awareness campaign for the German Trade Union Confederation counters this.

ver.di Youth "Collective Agreement Rebels" Campaign

Colourful and loud, courageous and decisive - these are the tariff rebels of the ver.di youth. wegewerk was allowed to develop the concept and the implementation for their tariff campaign 2020.

Deutsche Gesellschaft für Internationale Zusammenarbeit Boden. Grund zum Leben.

On behalf of GIZ, we designed and implemented an agenda-setting campaign around the topic of soil, which we accompanied editorially online and offline.

Bild der verschiedenen Pressehefte.

Bundesverband Windenergie Wind bewegt.

Im Rahmen der Kampagne "Erneuerbare jetzt!" unterstützten wir den BWE bei "Wind bewegt" mit Argumentation, PR-Aktivitäten, Infografiken, Website, Flyer und Werbemotiven.

Ansicht des gedruckten Argumentariums mit Deckblatt und Innenseiten.

Misereor "Stop Coal Globally" Campaign

The German coal phase-out must be a real one. That is why Misereor is calling for a global coal phase-out with the campaign launched in September. This is to critically accompany the work of the Commission for Growth, Structural Change and Employment.

A campaign poster shows the face of a woman looking straight ahead.