A holistic design for holistic spatial planning.

State development planning - that sounds abstract at first. Together with the Baden-Württemberg Ministry for Regional Development and Housing, we have created a concept and a corporate design that explains the process of regional development planning in a clear and realistic way and involves citizens.

Space for tomorrow. - Our design makes the process of regional development planning easily accessible.

State development planning interlinks diverse topics such as services of general interest, housing, mobility and climate protection. Under the claim "Space for tomorrow.", wegewerk developed a holistic design concept for the Ministry of Regional Development and Housing Baden-Württemberg that presents the complex issues of the planning process in an understandable way for citizens. Because: "Space for tomorrow." can only be planned together.

The challenge here? Although state development planning affects all citizens in Baden-Württemberg, the topic is still little known. An information and participation campaign should therefore provide information about the planning process and actively involve citizens.

"Raum für morgen." - "Space for tomorrow." is the claim under which the campaign introduces citizens to the topic. In line with this, wegewerk also developed the two logos for the regional development plan and spatial planning and created a holistic corporate design with recognition value.

Graphic realisation of the claim with variable sentence endings and in single-line and three-line notation. — wegewerk developed the claim, which can be applied variably to the various aspects of regional development planning.

Presentation of the primary and secondary colours of the new corporate design. — Eye-catching primary colours attract attention, while secondary colours enable the visual separation of different subject areas in brochures, flyers and online.

Logo, claim and colour scheme create a holistic concept for print products.

View the PowerPoint and Word templates in the corporate design. — Presentations and documents with a recognisable corporate design.

In order to make the changing process of regional development planning easily accessible, wegewerk designed various icons, illustrations and infographics that can be used both for print products and online. This enables targeted communication on various channels.

In citizen dialogues, the state of Baden-Württemberg actively engages with its residents in order to include their interests and wishes and to dispel any concerns. A flyer with all the important information addresses citizens in advance and invites them to the dialogues.

Picture of the information flyer on the citizens' dialogue in the corporate design. — A flyer with the most important information introduces the topic and invites citizens to exchange ideas.

A detailed brochure also presents the complex issues surrounding regional development planning and spatial planning in a clear and realistic way. In addition, wegewerk created roll-ups in the corporate design for the local citizen dialogues. In this way, the residents of Baden-Württemberg can actively inform themselves about the topics of state development planning and get involved.