German Children and Youth Foundation Communication for the AUF!leben support programme
Many children and young people had to take a back seat in the Corona era. With a new funding programme, the German Children and Youth Foundation now wants to get thousands of projects off the ground to catch up. Our communication work for the programme brings together the funding programme and the beneficiaries.
A colour-coded way to funding application.
The funding is there. But in order to turn them into successful child and youth work, potential project organisers first have to become aware of "AUF!leben" and then find their way through the application process. We have ensured the necessary attention with press events, materials for journalists and close cooperation with media partners. In the social media, we also portray successful projects that have already been created within the framework of AUF!leben.
Sponsors who are interested in working with us will find all the information they need on the new programme website, as well as an intuitive colour-coded system that makes applying for funding as easy and clear as possible. And our communication concept is working: shortly after the start of the project, the DKJS is pleased about the overwhelming number of applications.
Dank Social Media Management nah an jungen Menschen, Trägern und Kommunen
Zielgruppenspezifisch kommunizieren heißt es auch in den sozialen Medien: Auf Instagram und TikTok richten wir uns mit auf Interaktionen und aktuelle Trends ausgerichteten Inhalten und Formaten an junge Menschen, um sie für Beteiligung zu begeistern. Auf Facebook und Instagram erleichtern Informationen rund ums Programm den Weg zur erfolgreichen Antragsstellung für Träger und Kommunen und stärken Wissensangebote die Expertise aller. Für noch mehr Kinder- und Jugendbeteiligung, weit über das Programm hinaus.