For 60 years, World Vision has been working to create a better world for children. The #keinkindwilltöten campaign called for better support and care for former child soldiers.

With creative, fresh content formats and moving images, we told the stories of the children and their helpers on social media. At the same time, we campaigned for support together with politicians in front of the Bundestag, with World Vision sponsors and on a landing page. With success: World Vision was able to hand over 18,750 votes for former child soldiers to the Federal Minister for Economic Cooperation and Development.

The campaign spot