With around 1600 employees in 180 counselling centres, pro familia is the largest non-governmental organisation for sexual, pregnancy and partnership counselling in Germany. The association is an important contact point for young people in particular and provides advice and support. But pro familia is also very active politically and lobbies for responsible family planning and self-determined sexuality.

Stronger networking and better visibility.

To make profamilia's work more visible, wegewerk has now designed and established a Twitter channel for the association. On the new channel, pro familia informs with fresh content formats about relevant topics and news, but above all, the Twitter account serves to strengthen networks and agenda setting for the association. Through exchange and mutual support with other NGOs and better contact with journalists, pro familia now has an important tool with which it can carry the discussion about sexual and reproductive health and rights even better from an expert perspective to the public and to decision-makers in politics.