Structuring

In preparation for a relaunch, we offer structuring workshops in which we rearrange the website on the basis of traffic and benchmark analyses and discuss navigational design.

Information architecture

Based on requirements, sitemap and user stories we lay out digital projects in wireframes, which we coordinate with our customers. The wireframes subsequently form the basis for the design.

Copy and creation

The copy, claims and creative messages required for campaigns are developed by our design and copywriting teams. Naturally, we also offer joint creation workshops with our clients.

Content

As part of a content strategy, we also offer editorial recommendations on formatting, text lengths, language regulations and media formats including sample texts.

Video

For commercials and informational videos we develop the idea, supply text, sound track (from our own recording chamber) and coordinate the film production.

Outdoor actions

We develop and execute eye-catching campaign ideas: From guerrilla marketing to the use of actors in front of company headquarters to the organisation of demonstrations and infomobile tours.

References.

IHK Die Kampagne gegen Schlangestehen

Berlins Verwaltung braucht dringend frischen Wind. Für die IHK Berlin schuf wegewerk eine stadtweite Aufmerksamkeitskampagne mit Plakaten, Onlinekommunikation, Printprodukten und mehr. Das Medienecho ist groß und die Reaktion aus der Politik folgt wenige Monate später.

Bundesverband Erneuerbare Energie e.V. Erneuerbare Energiewende jetzt!

Für den Bundesverband Erneuerbare Energie e.V. (BEE) haben wir ein Kampagnenkonzept inklusive Maßnahmenplanung entwickelt, das die fatalen Folgen von Nuklear- und Fossilenerigen sichtbar macht.

Kiel Institute for the World Economy Relaunch of the Kiel Institute: Structured Research.

Our website for the Kiel Institute for the World Economy (IfW) makes multi-layered content easy to navigate. The site acts as an information network for researchers and interested parties. This means that nothing stands in the way of disseminating good economic forecasts.