The German Nutrition Society (Deutsche Gesellschaft für Ernährung e. V., DGE) is the scientific society responsible for nutrition in Germany. Among other things, it develops concepts, recommendations and guidelines for health-promoting and sustainable nutrition and prepares the findings of its research for various target groups, including scientists, nutrition advisors and, above all, consumers.
The reference values published by the society serve as a guideline for medical professionals, nutritionists and dieticians. In addition, the DGE establishes food-related dietary recommendations (FBDG). In recent years, the society has also become increasingly involved in sustainable nutrition and has published various guidelines and strategies on this topic.
Current topics? Up-to-date page.
Just in time for its 70th anniversary, the DGE relaunched its website in cooperation with wegewerk. The aim was to transform the technically demanding site, which requires a high-performance infrastructure and high data protection and data security standards due to high access numbers, and build a solid foundation for the coming decade.
For this purpose, wegewerk designed a new site based on the DGE's corporate design with revised user guidance and a fresh design. The structure and presentation of the page content is geared towards the target groups – from simple access to detailed data for scientists – and presents the DGE's extensive website in an appealing and search engine-optimised way.
Content tailored to different target groups.
Now, visitors can find data and information on reference values with just a few clicks. Frequently asked questions are answered in a well-structured section and the integrated reference value tool allows consumers to create an individual table directly.
Nutritional recommendations for consumers are presented accessibly, among other things using familiar illustrations such as the food pyramid or the nutritional circle. In addition, consumers can use an integrated map and search function to directly find a nutritionist in their area.
Nutrition information that stays up-to-date.
The structuring of the page into information blocks and the central administration of these allow for easy maintenance of the content. Changes to reference values, recommendations and other important information can be entered in just a few steps so the page stays up to date.
The DGE also offers a qualification programme for nutrition advisors, which was integrated directly into the site with the relaunch. In this way, advisors can quickly and easily find out about and register for dates for seminars and further training.
The site was realised in a low-barrier way and offers alternative texts in easy language and in English for selected pages.