AWO Bundesverband e.V. Social media support for the AWO Federal Association

The political theme year of the AWO Federal Association is committed to a democratic and social constitutional state. wegewerk provides graphic and conceptual support for the important umbrella campaign.

The AWO Federal Association is the umbrella organisation for over 3,000 branches. At national and international level, the association advocates a democratic, diverse society with fair and sustainable structures. The association also provides information on social media and promotes peaceful coexistence. We have been working for the AWO since autumn 2024 and helped develop the ‘DEMOKRATIE. MACHT. ZUKUNFT’ (DEMOCRACY. POWER. FUTURE) campaign, among other things. In February 2025, we expanded this collaboration and also provided the AWO with active support on social media.

Our social media services for AWO:

Graphic and reel creation

In day-to-day political operations, things often have to happen quickly. We work closely with the AWO's public relations department as a reliable partner, preparing graphics on relevant topics – sometimes within minutes. We use a variety of formats, from sharepics to carousels and reels. We always switch between professional, ironic-humorous and even angry tones with great sensitivity.

Carousels, sharepics, reels – wegewerk created various social media formats for the AWO Federal Association.

Since February 2025, wegewerk has been providing significant support to the AWO Federal Association in its social media work.

Live support at events

We not only supported the AWO from our (home) offices, but also accompanied the federal association to events such as Re:publica, Barcamps, network meetings and panel discussions. On site, we produced videos, photos and interviews and posted stories and articles in real time.
Reporting

In order to provide a clear picture of the federal association's performance on the various channels and recommendations for the further development of its social media strategy, we created detailed annual and quarterly evaluations for the AWO and made them available to all responsible persons.

Canva templates and training

During the same period, we also supported the AWO's internal transition to the Canva graphics tool. We created social media templates for use by all divisions and designed training courses to introduce everyone involved to the work and the newly introduced tool.

We stand firmly by the AWO with a lot of heart, creativity and social media expertise. The trusting cooperation was characterised by increased reach and a high level of satisfaction on both sides.