Whether with Instagram strategy, community monitoring on Facebook or simply memes: we help associations, trade unions and other players from the NGO and non-profit sector to increase their reach and reach new target groups.

Strategy

Which channels do you really need? How do you deal with criticism and insults? What are your rules for community management? We are also happy to advise you on agenda-setting and agenda-surfing.

Campaigns

We tailor campaigns precisely to individual social media channels. For this purpose we develop Facebook apps, Meme-Generators or Hashtag campaigns.

Social-Media-Marketing (SMM)

We create media plans to increase reach and address specific target groups. We design effective advertising formats based on continuous testing and optimization of reach.

Editorial content

We optimize posts, create sharepics and define what is possible in the context of your content strategy.

Workflow optimization

A uniform content strategy requires bridges between website and social media staff. We develop workflows and technical solutions so the whole organization speaks with one voice.

Referenzen.

ver.di Youth Collectively Unstoppable

Together, unmistakable and unstoppable! With UNSTOPPBAR, wegewerk is realising the new collective bargaining campaign of ver.di Jugend. The duration of the campaign: UNlimited.

AWO Bundesverband e.V. DEMOCRACY. POWER. FUTURE.

The political theme year of the AWO Federal Association is committed to a democratic and social constitutional state. wegewerk provides graphic and conceptual support for the important umbrella campaign.

CSD Deutschland e.V. CSD-Campaign "Vote for Love"

CSD Deutschland e.V. sends a clear signal in favour of democracy and diversity for the 2025 federal elections.

DGB-Jugend Election check for the 2025 federal election

The DGB Youth mobilises young people to vote with the Wähl Doch campaign. The campaign designed and implemented by wegewerk for the 2025 federal election highlights the problems faced by young people and takes a clear stance against the shift to the right.