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Startseite Mobile Website 2/4

DGB Die mobile Mindestlohn-Kampagnenwebsite

Seit Dezember 2007 setzte der DGB mit wegewerk die Kampagne für die Einführung eines gesetzlichen Mindestlohns in Deutschland um. 2008 entwicklete wegewerk hierfür eine mobile Kampagnenwebsite, unter anderem zur Unterstützung einer Promotion-Tour im Vorfeld der Bundestagswahl 2009.

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Agenda-setting campaign on the minimum wage

Since December 2007, the German Trade Union Confederation, together with wegewerk, has continued the campaign for the introduction of a statutory minimum wage in Germany, which was launched in 2006 in cooperation with the NGG and ver.di trade unions and which, after eight years of intensive public relations work, successfully resulted in the demanded legislation in July 2014.

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Darstellung der Verschiedenen Plakatmotive der Kampagne.

360-degree campaign "Our midwives"

Agenda-setting campaign that has successfully addressed gaps in care, liability issues and midwives' working conditions since 2014.

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Picture of guerilla advertising: Campaign slogan is beamed on a building of health insurance fund.

Organisation Aktiv-Tour 2012

Wegewerk begleitet die Deutsche Rheuma-Liga im Rahmen der Kampagne “Aktiv gegen Rheumaschmerz” mit einer deutschlandweiten Aktiv-Tour.

Mehr zu Organisation Aktiv-Tour 2012 read more

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