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Reading instead of looking for food, homework instead of begging: "Change the Curriculum!" is the slogan of SOS Children's Villages Worldwide.  Evoking this stark choice, SOS calls for generous support of educational projects in the developing world. 

Since the beginning of 2008, the German Trade Union Federation (DGB) has lead a movement for the introduction of a minimum wage in Germany.   Under the slogan "Low wages make Germany poor!", the campaign organizes supporters and activists to "End Working Poverty".

With the "Our Cars' campaign, the manufacturers and suppliers of the German Automotive Industry Association (VDA) are raising awareness of their technological lead in environmental and climate protection. The innovative experience at  www.unsere-autos.de is promoted through broad-based online marketing activities, such as banners on the websites of the participating companies and messages on high-reach portals.