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Reading instead of looking for food, homework instead of begging: "Change the Curriculum!" is the slogan of SOS Children's Villages Worldwide.  Evoking this stark choice, SOS calls for generous support of educational projects in the developing world. 

The IG Metall union campaign "Together for a Good Life" launched in 2009 and aims to give the concerns of ordinary people an "unmistakable voice." The launch of the campaign was accompanied by broad-based online marketing activities such as online surveys and banner ads on high-reach news portals.

In July 2007 Wegewerk got the job of growing SOS Children's Villages annual child sponsorship campaign .  Wegewerk produced TV-Spots, handled outdoor advertising, ran media strategy and built a campaign website (www.sos-paten.de) featuring user-generated videos.    Wegewerk developed the vision for a children's song that would communicate the global values of child sponsorship.

For the first time in 2009, the employees of retail, wholesale and foreign trade are jointly fighting for higher wages and salaries.  "Fair Means More!" was the goal worker representatives took into negotiations.

Since the beginning of 2008, the German Trade Union Federation (DGB) has lead a movement for the introduction of a minimum wage in Germany.   Under the slogan "Low wages make Germany poor!", the campaign organizes supporters and activists to "End Working Poverty".

With the "Our Cars' campaign, the manufacturers and suppliers of the German Automotive Industry Association (VDA) are raising awareness of their technological lead in environmental and climate protection. The innovative experience at  www.unsere-autos.de is promoted through broad-based online marketing activities, such as banners on the websites of the participating companies and messages on high-reach portals.