As an umbrella organisation, the Deutscher Naturschutzring (DNR) brings together 87 different nature, animal and environmental protection organisations and other actors from the sustainability sector. wegewerk has helped the DNR to create a new corporate design that does justice to its role as a "nature conservation umbrella organisation".

The logo design is based on the idea of visualising the close cooperation of the members in the association in the look of an interlocking ring.

The interlocking ring segments in different shades of green and blue also appear on the DNR's business stationery, which was also designed by wegewerk.