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As its first campaign project for IG Metall, wegewerk implemented online communications for the "Equal work - equal pay" campaign, which began in 2008. The campaign calls attention to the unequal treatment of male and female temporary workers as a social issue and also for trade union work in companies.
The campaign website was used to offer the claims and additional information on the topic bundled in a single place; it also included an option for raising support for the campaign (via the supporter tool ww.support). Finally, through the independent web design it was also possible to take up the campaign's succinct black and white appearance creatively.

 

Metal Workers Union (IG Metall)

"Equal Work - Equal Pay" campaign website

Industrial Union of Metalworkers logo
 

client:

Metal Workers Union (IG Metall)


online:

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Campaigning:

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design:

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period:

2008 to 2010